Mobile marketing is something business owners may be wondering about as it keeps popping up here-and-there in recent marketing discussions. We’ve talked to a lot of business owners, and most of them have heard of it, but a common theme among them is that it just seems too complicated. Business owners are constantly pressured to engage with more technologies, and it can seem overwhelming and complicated even when it’s not.
The term “mobile marketing” can refer to many different things, such as paid ads on mobile websites, building applications for smartphones, or reaching out to customers via text message. We like to focus on the text message aspect, as it is one of the simplest and most effective forms of mobile marketing.
This form of mobile marketing is fairly straightforward. It lets you communicate with your customers via text message almost instantly. We say “almost instantly” because most of the messages (83%) are read within 15 minutes.
Communicating with customers so quickly obviously presents many benefits. You can announce a sale and have people in your door within minutes. You can announce a new product or service and get inquiries from potential buyers in a flash.
The best feature of mobile marketing is that you can continuously interact with your customers. Start a poll, run a contest, text customers one-on-one, and whatever else you can think of. This continuous interaction will ensure your customers remember who you are and how you can benefit them.
The trick to mobile marketing is to add value to it for the people who opt to receive your text messages. Provide special discounts or let them know about a product or service before everyone else. Provide weekly tips and tricks pertaining to your industry. This will increase the number of people who sign up for your text messages so you have a huge list of people to market to.
Once you set up mobile marketing for your business, you can start building a loyal customer base. Your list of text message recipients are people who want to keep doing business with you, so keeping in touch with them will keep them coming back. It’s also great to integrate into your other marketing efforts to acquire a list of potential customers who you can market to and convince them to do business with you.
For an example of mobile marketing in action, text “ink2pixel” to 99000 for a special coupon you can use on your next web design, print design, SEO, or reputation management purchase from ink2pixel. We also send out tips and ideas for websites and marketing.
To learn more about mobile marketing or sign up for a free, 30-day trial, visit our partner or sign up now. You can also contact us so we can help you decide how to best use mobile marketing for your business.
Patrick Golden is a co-owner of ink2pixel, LLC, and he is also a professional designer and web marketer. For a complimentary, personalized quote for design, printing, or marketing, please visit our quote request form. You may also contact us with any questions.
Text “ink2pixel” to 99000 for a coupon to use on your next web design, print design, or marketing purchase. We also send out design, marketing, and business tips and ideas.